André & Mari F Bjørnstad, Geilo Husky
Tony Kjøl, Mayor of Hol
Nestled between two of Norway’s most majestic national parks, the mountain town of Geilo attracts adventurers from all over the world. But its beauty is more than skin-deep: Geilo isn’t just a thriving town, but the civic embodiment of a different mode of being.
Strained by the seemingly inexorable global trend of populations gravitating from the countryside to the city, Geilo began to pioneer a model of sustainable tourism, one aimed at sustaining not just the precious local ecology, but the local community too.
Ten years on, the town has successfully transformed its fortunes. Visiting Geilo — and struck by the buoyant, tenacious and diverse community spirit he found there — photographer Emile Holba began to create this environmental portrait series. Shot over the period of one year, he set out to document the people who have been instrumental in ensuring that the future of Geilo will be as rich, and rooted, as its past. Series shot on Phase One XF system, Profoto lighting and modifiers.